Mona Ling - How to Get Appointments by Telephone

Mona Ling - How to Get Appointments by Telephone

I should point out that it's not actually Mona Ling who does the lecturing on this LP. It is some tool instead and Success Motivation Institute (SMI) did not bother to give his name or credit him. I paid only a dollar for this used record at one of the flea markets in Oklahoma City, but I still somehow feel ripped off as I was expecting a woman's voice (i.e. Mona Ling) to do the narration. With a name like Mona, there could be expectations of hearing a sexy woman's voice. That's what I was hoping for as I have no doubt that Ms. Mona Ling has a very pleasant voice and I am more likely to learn how to make appointments and sell stuff by telephone. Why is Mona absent from the record? Was Mona not allowed to speak? Was she really timid and afraid to have her self recorded? With her credentials that is plastered all over the back cover, I would think that Mona spoke somewhere on the record.

Some of her credentials include:

Dr. G. Herbert True, Special Consultant and former Professor of Marketing at Notre Dame wrote of the author, "I have found few people with as daring, with as revolutionary, and with as helpful ideas as Mona Ling!"

Miss Ling enjoys a well-deserved national reputation as an outstanding Telephone Sales Consultant. Her training courses have been presented to thousands of salesmen across the continent. She has worked with virtually every type of sales organization.

She is a prolific writer and contributes articles regularly to such national publications as: Insurance Field, Rough Notes, Health Insurance Underwriter, Insurance News and Canadian Insurance.

Hugh S. Bell, General Agent of Equitable Life Insurance Company of Iowa and author of "Championship Selling" and "How to Be a Winner at Selling" said, "In our agency we have used Mona Ling's record album. The men have been very much impressed and feel that sales may be increased by more intelligent and systematic use of the telephone, especially in prospecting. Miss Ling's suggestions are very practical and inspirational."

Edwin O. Carlson, General Agent of Occidental Life, San Jose, California said, "In today's market, only the professional sales approach gets to first base in producing business. Mona Ling's expertly developed technique is professional and produces immediate results. It would be impossible to recommend this program too highly."

My copy came with a booklet that has the script of the narration, the best times to call for different professions, instructions for breathing exercises and voice work, a self-analysis chart for telephone sales approach, etc. The booklet is supposed to be used as an aid as one can listen to the record and read the script at the same time. This is called the double sensory impact as the message is firmly implanted in the mind of the listener/reader. This is supposed to enable people to become more successful according to SMI. Keep in mind that some used copies of SMI records are missing these booklets as I have a few of their other records without booklets.

Lucky for you, you can learn how to better sell stuff by phone with the booklet available. Even better, thanks to cell phones, you can do this anywhere such as the coffee shop, the grocery store, while driving in traffic, at the park, etc. So what if other people around you become irritated at having to hear you talk. You probably gab on your cell phone in public anyway when talking to your friends or lovers. The important thing is that you're on your way to success.

Tracklisting:

Side 1

1. How to Control Time and Production {4:48}
Wasted time costs YOU money! Learn how to tighten your schedule and eliminate wasted time.

2. How to Write a Telephone Presentation {5:15}
Learn to use the same techniques that pay off for authors of each season's hit plays!

3. How to Deliver a Telephone Presentation {5:06}
Smile as you Dial! There are secrets to using your voice to sell yourself and your product.

4. How to Listen Effectively {2:46}
The art of telephoning works two ways, and a salesman can frequently "listen himself" into more appointments than he can talk himself into!

5. Guides for Telephone Approaches {4:06}
Seven steps to success in securing appointments by telephone!

Side 2

1. How to Overcome Objections {4:23}
Learn how Master Salesmen turn objections into opportunities to close!

2. Answers to Common Objections {5:39}
Fifteen common objections, dramatized and answered with time tested and proven methods.

3. Telephone Presentations {5:38}
Practical and effective presentations, recorded in interesting dramatizations that are easy to follow, to learn, and to apply.

4. How to Handle Different Types of Buyers {5:22}
Everyone is different, yet all fit into specific categories. Learn how to judge your prospect and how to appeal to him personally.

5. How to Be a Successful Salesman {4:54}
Learn how to develop and employ all the qualities and abilities available to you ... this is the secret of successful salesmanship.