Ernie Anderson and Alex Dreier - Miracle Methods and Power Closing Techniques
Here is an LP targeted at salesmen so they can increase wealth for their companies and even for themselves. The liner notes say:
On this one LP disc, the Businessmen's Record Club presents two outstanding talks on salesmanship by two distinguished TV and radio personalities.
On Side One, Ernie Anderson offers every salesman 13 "miracle methods" to raise personal sales and income. Each of these methods sounds simple enough, even obvious to anyone with any success in selling. [Why are they miracle methods then if they are so obvious that every salesman (salesperson) should be trained in using them?] Yet each method is ignored by countless salesmen every day, for an incalculable loss in sales revenue for the companies they represent. [So, that's why they are called "miracle methods". Would it be a miracle if many salesmen didn't ignore these methods? Then there would be no need for this LP and Ernie Anderson wouldn't make any money telling people "miracle methods". Oh, sorry, I accidentally used a bit of what is called critical thinking.]
The important thing is to put each of these miracle methods into practice. For they are all based on action, not some abstract theory. [These can be used in the real world. Great!] They all require more effort, but all pay off with handsome rewards. [That means get off your lazy asses and get out there and get in customers' faces to peddle your wares.] And - taken altogether - these 13 methods will take you up the mountain top [Mt. McKinley?, the Matterhorn?, K2?], reaching for the stars. You'll be a happier, more successful, more popular person when you make each method an everyday habit for the rest of your life. [This sentence alone should be an incentive to head for the dl link.]
On Side Two, Alex Dreier offers nine power closing techniques to help you achieve the most important step in selling [Side Two starts by Alex saying "Now we come to the payoff". Was this sampled on an Ice Cube record or was it another rapper? I recall hearing this snippet on some rap record way back when.] . . . getting that signature on the dotted line. [Does this also make you happier, more successful and more popular not to mention better looking?] Everything else in selling may be important - but the man who finally makes the sale is the man who brings home the bacon. [And the eggs, and the bread, and the milk.]
A good closer reaps the benefit of everything which has gone before him . . . the advertising, the customer's natural desire, even his competitor's spadework. [Does this mean that Ernie Anderson's miracle methods are no good unless a salesman can close the deal? Good thing that 9 power closing techniques are on the other side of the LP. Then again, Businessmen's Record Club could have charged more money by putting Alex Dreier's 9 power closing techniques on a separate LP. Then again, the underachieving salesmen most likely could not afford 2 LPs., so they should be thankful for the 2-on-1 LP.]
Mr. Dreier first proves that an initial "No" from the buyer means nothing, that most sales are made after the buyer says "No." [No way!] Then he goes on to describe nine effective ways of changing that "No" to a "Yes!" [I'll mention that when I say "no", I mean "no". None of these techniques will convince me to change my mind, but that does not mean that it cannot work on someone else. Some people enjoy making salesmen earn their sales according to Mr. Dreier.]
Every salesman should find at least several of these closing techniques to fit his own particular style, his own product or service - and to suit nearly every situation he may encounter. Careful attention to any or all nine closes will, with practice, improve your sales record - with a corresponding raise in income. [which translates to more happiness, more success, more popularity, more opportunities to get laid]
So, there you have it. You don't have to end up like Willy Loman. Miracle methods and power closing techniques will have you rolling in the dough and turn you into a legend in generating revenue for businesses.
Tracklisting:
Side 1
1. Ernie Anderson - Miracle Methods {19:30}
Side 2
1. Alex Dreier - Power Closing Techniques {21:49}
The LPs on telephone sales and electronics repair had their humorous moments, so I'll go for this one. Thanks.
ReplyDeletehmmm .. curious.
ReplyDeleteAlex Dreier had a single "What Is
a Jew - pts 1 & 2" issued in 1967
on the Modern label from Los Angeles. Modern was an R&B label
which had been around since 1945
so quite what they were thinking when they issued Dreier's single is
beyond me. I've no idea what it
sounds like - probably spoken word
- never seen a copy just seen it listed in discographies. Probably
sold about 3 copies.
Davie G.